New Era 59Fifty Authentic Caps
New Era Caps began in 1920 when Ehrardt Koch borrowed $5000 from his aunt to start up his own cap company, and was officially named in 1922, The New Era Cap Company. The 1920’s were very good to New Era with their full line of men’s casual and uniform caps, but only a few sporting goods products.
In the 1930’s when baseball began enjoying massive popularity, they decided the time was good to design New Era’s version of the baseball cap, and in 1934 New Era’s first pro baseball cap was produced: The Cleveland Indians Home and Away caps.
Since there was no such thing as official licensing, each year the various teams companies would compete for the teams business, as well as for minor league, international league and college leagues, as well as the local league teams, which made up the bulk of the industry back in the pre-souvenir cap days. Their motto in those days was “quality first, quantity will follow”.
By 1950, New Era was supplying caps to the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and the Detroit Tigers, as well as other teams under the “private labeling” with Wilson and Spaulding. New Era was the only independent cap maker supplying the big league teams.
In 1954, New Era’s fitted pro cap is modernized, redesigned and named the 5950, AKA the “Brooklyn Style” cap. By 1974, 20 of the 24 teams were signed up with New Era.
In 1986, New Era and Major League Baseball unveiled the Diamond Collection pro 5950 cap – the same 5950 as before, but now sanctioned as an official on-field product.
By 1993, New Era is granted the first exclusive license with Major League Baseball to produce on field pro baseball caps for all of the teams.
In 2005, New Era unveiled its new ‘blue box’ logo and its new slogan, the Originators Of The True Fitted.
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New Era Chicago White Sox 59Fifty Authentic Cap, New Era Colorado Rockies 59Fifty Authentic Cap, New Era Los Angeles Dodgers 59Fifty Authentic Cap, the New Era Los Angeles Dodgers 59Fifty Black Cap and of course the infamousNew Era New York Yankees 59Fifty Authentic Cap
and New Era New York Yankees 59Fifty Black Cap.
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